Ghost shopping is a way for companies to see how their employees work during shifts. People are hired to act as real customers, when in reality they are watching the employees very closely. Ghost shopping is something that every company should invest in because it can help improve the way companies run.
When you are looking to hire a ghost shopper you will want to make sure that you pick a person that is good at observing. It is a great idea to give a test to see if the potential ghost shopper can spot what the employees are doing wrong. If they pass this test then they can potentially be the best ghost shopper for your company.
It is a great idea to hire more then one person for ghost shopping, especially if you are a bigger company. You do not have to pay these people, but you should let them keep the items that they purchase. Fifty dollars is a good money amount to give your ghost shopping expert, and you can give it to them in gift cards. This is a great way to ensure that they are only spending your money with your company.
Ghost shopping takes a while to perfect, so be patient with the people that you hire. Give them a few trial runs before you send them out into the rest of your stores. These ghost shoppers will be able to give you feedback directly as to how the employees did their jobs. This feedback can be used to improve the way your company runs, or to see who you should keep in your company and let go. When a mystery shopper comes into a store in your company they will not stand out. They will be dressed as a normal person and buy an item. Some of these shoppers can wear a special camera that allows the head of the company to see how the employees react towards customers.
This is a great way to see how your company works while you are not around. It is a great idea to have a mystery shopper go into your store up to six times per year. This is a great way to help improve your store, and help employees see what they are doing wrong. You can improve customer service and the way that your store runs by hiring a ghost shopper today.